Choosing the right image format is crucial for website performance, user experience, and SEO. This comprehensive guide compares all major web image formats to help you make the best choice.
| Format | Best For | File Size | Quality | Browser Support |
|---|---|---|---|---|
| JPEG | Photos, complex images | Small | Good (lossy) | Universal |
| PNG | Graphics, transparency | Large | Excellent (lossless) | Universal |
| WebP | Modern web, all types | Very Small | Excellent | 95%+ modern browsers |
| AVIF | Next-gen web | Smallest | Superior | 85%+ modern browsers |
JPEG remains the most widely used format for photographs and complex images with many colors.
PNG is ideal for graphics, logos, and images requiring transparency or pixel-perfect quality.
WebP offers superior compression and quality, making it the preferred choice for modern websites.
Recommended: WebP with JPEG fallback
Balance of quality and file size for fast loading product galleries.
Recommended: JPEG or WebP
Optimize for fast loading while maintaining visual appeal.
Recommended: PNG or SVG
Maintain crisp edges and support transparency.
Recommended: WebP with progressive JPEG fallback
High quality with optimized loading for above-the-fold content.
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