Complete Video Guide
Master video processing with our comprehensive guide. Learn about MP4, AVI, MOV, MKV formats, H.264/H.265 codecs, and video conversion best practices.
MP4 (.mp4)
The most universally compatible format, supported by all devices and platforms.
MKV (.mkv)
Feature-rich container supporting multiple audio tracks, subtitles, and chapters.
AVI (.avi)
Legacy Microsoft format, still widely used but less efficient than modern formats.
MOV (.mov)
Apple's QuickTime format, common in professional video editing workflows.
WebM (.webm)
Google's web-optimized format using VP8/VP9 codecs, royalty-free.
GIF (.gif)
Animated image format, limited colors but universally supported everywhere.
H.264 (AVC)
The most widely supported codec, excellent balance of quality and compatibility. Works on virtually every device.
H.265 (HEVC)
50% better compression than H.264 at same quality. Ideal for 4K content but requires more processing power.
VP9
Google's royalty-free alternative to H.265. Used by YouTube and Chrome, excellent for web streaming.
AV1
Next-generation open codec with 30% better compression than H.265. The future of web video.
Platform Recommendations
YouTube
MP4, H.264, up to 8K
MP4, 1:1 or 9:16
TikTok
MP4, 9:16, 15-60s
Twitter/X
MP4, max 2:20
Quality Guidelines
- Use MP4 with H.264 for maximum compatibility
- Target 8-12 Mbps for 1080p, 35-45 Mbps for 4K
- Use H.265/HEVC for 4K content to reduce file size
- Keep original files in high quality for future edits